Show me Show You 醤油 Kikkoman

This is just too warped not to share with you. I came across an ad for "Kikkoman Soysauce" (醤油, shouyu is Japanese for soy sauce) featuring a superhero called Kikkoman. If you've ever eaten a 弁当, bento (lunchbox), you often receive a little plastic, fish-shaped container of soy sauce inside. As you can see Kikkoman has a fish-shaped head. I see that he fights ketchup and vinegar makers and helps other needy people (I'm not sure why the dog hangs itself though). Okay, enough blathering...here's the link.